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IAB Affiliate Marketing Handbook Signals Affiliate Industry’s Big Plans for Australia & New Zealand

25 October 2016

IAB Australia’s Affiliate Marketing Working Group has published the first ever Affiliate Industry handbook for the Australian market. Whilst not New Zealand specific, this is the closest we have to a document highlighting the affiliate industry and is a useful guide for anyone looking to launch an affiliate marketing program.

Click here to download the IAB Australia Affiliate Marketing Handbook for FREE

The handbook outlines the basic mechanisms of the practice, the different types of Affiliates, the key players in the local markets, the role of content; and how to capitalise on mobile and other technologies. It is the first project completed by the Working Group, who next plan to examine the local Affiliate Market to determine its size and revenue within the digital advertising and marketing ecosystem.

Established by IAB Australia in July 2016 as a cooperative of the major Affiliate Marketing companies in Australia, the Working Group aims to bring awareness and education to the growing local market.

The IAB Australia Affiliate Marketing Handbook 2016 was authored and compiled by a number of leading affiliate industry experts.

If you would like to know more about affiliate marketing and are seeking a solution based right here in New Zealand, get in touch with a member of the S.L.I.C.E. Digital team to talk about your needs. Click here for contact details.