Blog

Archives

On the rise – is affiliate marketing coming of age in New Zealand?

As we approach Christmas and some of the biggest online shopping days in Black Friday and Cyber Monday, online retailers in New Zealand are looking for new ways to acquire customers in a cost effective manner and more and more of them are looking to affiliate marketing as a potential […]

Why affiliate marketing is so much better than influencer and referral marketing

What is the difference between affiliate marketing, a referral program and an influencer campaign?  And which is best for the New Zealand market? With the increasing importance of e-commerce and consumer confidence in the internet for making purchase decisions, an online marketing strategy is more important than ever. But, it […]

Affiliate Marketing in NZ – What is it and how can I do it?

Affiliate Marketing in NZ

Well, it is a simple methodology and as the specialists in affiliate marketing in New Zealand, here at SLICE Digital we’re very well qualified to answer the question. What is Affiliate Marketing? Affiliate marketing is a method of promoting products or services to new customers through referrals. Commonly this is […]

Blockchain and its Implications for the Affiliate Industry

Blockchain technology is taking shape and aims to revolutionise business. But what are the implications for the digital marketing industry and affiliate marketing in particular? The main things that blockchain technology (used in Bitcoin and other cryptocurrencies) can promise is making transactions faster, safer and more transparent for all the involved parties. […]

Types of Affiliates

There are various types of affiliates that are commonly found in affiliate marketing. Below is the list of all the affiliates with descriptions to get a full overview of all the affiliate types. Incentive Affiliates Incentive affiliates are an increasing presence in performance marketing. Members direct their online shopping through […]

Affiliate Marketing Terminology

There is a number of terms frequently used in affiliate marketing. We wanted to give a quick description of the most common terms you can come across. It will give you a better understanding of affiliate marketing in general. Merchant / advertiser Merchants provide the product or service that affiliates […]

Introduction to Affiliate Marketing

Introduction to Affiliate Marketing

Being the leading Affiliate Marketing business in New Zealand, we wanted to give both advertisers and publishers on our affiliate network the most value. That is why we are starting the series of posts on “An Introduction to Affiliate Marketing” at Slice Digital. We are going to talk about the […]

What is Referral Marketing?

Affiliate Marketing in NZ

Well, it is a simple methodology and as the specialists in referral and affiliate marketing in New Zealand we’re very well qualified to answer the question. Referral marketing is a method of promoting products or services to new customers through referrals. Commonly this is known as ‘word of mouth’. Referrals […]

Affiliate Marketing as part of the marketing mix

affiliate-marketing in the marketing mix

How affiliate marketing impacts retailers “Clicks and Mortar” Clicks and Mortar businesses are multi-channel businesses that reach their customers online and using other methods, typically through shopping malls or direct marketing (mail order, telesales). The e-commerce provision of such organisations usually grows out of an existing offline business, which provides […]